OREO cake pops via neverr-loose-hope
OREO is having a huge event this Tuesday, Oct 2, at Times Square. OREO fans in New York and around the globe have a chance to make history today by inspiring the creative for the brand’s first-ever, live, crowd-sourced ad – the 100th in the OREO “Daily Twist” campaign which releases a new ad each day based on the latest news and pop culture of that day.
The World’s Favorite Cookie will set up a “virtual office” in Times Square where it will create a new OREO ad in mere hours based on real-time suggestions from fans. Suggestions can be submitted via OREO cookie’s Twitter page (@OREO) and Facebook page (www.Facebook.com/OREO) and could be fed live to a billboard in Times Square.
The creative teams will then develop the ad using the iconic OREO cookie and milk imagery. Fans can watch the creative process unfold live or follow the action via the OREO Facebook page and Twitter handle. From concept to creation, the final ad will debut for the entire world to see later that afternoon.